Privacy Policy Statement

Who We Are
This study is conducted by An Abundance Ltd, trading as Department of Change, an innovation consultancy based in London, as part of our SuperAgers community initiative. An Abundance Ltd is the data controller responsible for the collection and use of your personal data in alignment with responsible business practices UK GDPR.
Why We Collect Your Data 
We are conducting this study to better understand ageing vs longevity. Your responses will help us shape future programmes, products, and services that support wellness at every life stage.
What Data We Collect 
The survey collects anonymised responses by default. However, you may choose to provide personal data such as your email address, marital status, and other demographic details. This is entirely optional and will only be used for the purposes you consent to.
Lawful Basis for Processing 
We rely on your consent to process any personal data you choose to provide. You have the right to withdraw your consent at any time. For anonymised data, no personal identifiers are stored or processed.
How We Use Your Data
  • Anonymised data will be used for research and analysis.
  • Personal data (if provided) may be used to contact you about follow-up studies, community updates, or relevant resources related to wellness and longevity.
  • We will not sell or share your personal data with third parties for marketing purposes.
Data Security Measures We take your privacy seriously and implement appropriate technical and organisational measures to protect your personal data. These include:
  • Secure data collection via encrypted survey platforms.
  • Access controls to ensure only authorised personnel can view personal data.
  • Regular audits and reviews of our data handling practices.
  • Secure storage of data on UK-based or GDPR-compliant servers.
  • Data minimisation practices to ensure we only collect what is necessary.
In the event of a data breach, we have procedures in place to assess the risk and notify the Information Commissioner’s Office (ICO) and affected individuals where required.
Your Rights Under UK GDPR 
You have the right to:
  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Withdraw consent at any time.
  • Lodge a complaint with the Information Commissioner’s Office (ICO).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined above or as required by law. Our retention schedule is as follows:
  • Anonymised survey responses: retained indefinitely for research purposes.
  • Email addresses and demographic data (if provided): retained for up to 3 years after the last interaction.
  • Financial or contractual data (if applicable): retained for 6 years in accordance with UK tax law.
We regularly review our data holdings and securely delete or anonymise data that is no longer required.
Contact Us 
If you have any questions or concerns about this privacy policy or your data, please contact:
An Abundance Ltd (t/a Department of Change) Email: debi@departmentofchange.co.uk Phone: +44 (0)7525 351 844 Registered Office: 70 Southerton Road, London, W6 0PH
How to complain 
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 
The ICO’s address:           
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint